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Healthcare (Hospitals)

Case Study: Website Development for Marengo Asia CIMS Hospital (formerly CIMS Hospital, Ahmedabad)

Client Overview

Marengo Asia CIMS Hospital, located in Ahmedabad, Gujarat, is one of India’s premier multispecialty healthcare institutions, recognized for its world-class infrastructure, expert medical professionals, and compassionate care. Over the years, it has become synonymous with quality healthcare, innovation, and trust.

Partnership Overview

Since 2009, Khichdi Network has been the official digital and web development partner for CIMS Hospital, now known as Marengo Asia CIMS Hospital.
Our collaboration has spanned more than 15 years, continuously evolving the hospital’s digital presence while maintaining the highest standards of performance, reliability, and user experience.

From day one, the website was built on WordPress, making www.cims.org one of the earliest comprehensive hospital websites in India to adopt a content-managed, dynamic web system — allowing in-house teams to update content easily and maintain direct digital control.

Project Goals

The goal from inception was to design and maintain a robust, informative, and accessible online platform that:

  • Reflects the hospital’s credibility and care values

  • Simplifies access to doctors, departments, and services

  • Enhances patient engagement through online information and appointments

  • Supports growth, scalability, and brand evolution over time

The Journey

1. Launch & Foundation (2009–2013)

Khichdi Network developed CIMS.org as a WordPress-based dynamic website, one of the first hospital sites in India to leverage CMS technology.
The focus was on usability, structure, and credibility — featuring doctor directories, departmental overviews, and contact access.

2. Design Enhancements & SEO Optimization (2014–2018)

As the hospital expanded, so did its digital presence. We introduced:

  • A responsive WordPress layout for mobile users

  • SEO optimization for higher search engine visibility

  • Streamlined navigation for patients and visitors

  • Integration of blog and health article sections

3. Continuous Upgrades & Content Strategy (2019–2022)

The site evolved into a content-driven healthcare platform, supporting:

  • Patient education through regular updates

  • Improved user experience (UX/UI) with simplified access paths

  • Integration with hospital communication systems

  • Increased organic reach through targeted SEO and analytics tracking

4. Rebranding & Modernization under Marengo Asia (2023–Present)

Following CIMS Hospital’s integration into the Marengo Asia Healthcare network, Khichdi Network led a full-scale design modernization within WordPress using the Divi framework.
This upgrade ensured:

  • Seamless brand transition with new visual identity

  • Advanced UI/UX aligned with international hospital standards

  • Faster page speeds, enhanced SEO, and stronger backend performance

  • Easy content management for the hospital’s internal communications team

Key Deliverables

✅ Continuous WordPress-based web development since 2009
✅ Design modernization using Divi framework
✅ SEO strategy, analytics integration & keyword growth
✅ Mobile responsiveness and UX enhancement
✅ Long-term maintenance and technical support
✅ Seamless rebranding implementation to Marengo Asia CIMS Hospital

Achievements

  • Over 15 years of uninterrupted partnership with CIMS

  • One of the longest-running WordPress healthcare websites in India

  • Consistent year-over-year growth in traffic and engagement

  • Smooth digital rebranding transition under the Marengo Asia identity

  • Proven example of sustainable digital evolution through WordPress

Technology Stack

  • Platform: WordPress (since 2009)

  • Current Framework: Divi Theme Builder

  • Languages & Tools: PHP, MySQL, HTML5, CSS3, JavaScript, Google Analytics

  • Hosting: Dedicated Secure Server (Managed Environment)

Outcome

Today, www.cims.org stands as one of India’s most trusted and informative hospital websites — combining functionality, aesthetics, and accessibility.
It continues to serve as a digital bridge between patients and care providers, reflecting the hospital’s mission of excellence and innovation.

This long-standing collaboration highlights Khichdi Network’s capability in managing, evolving, and sustaining enterprise-level WordPress platforms that adapt to time, technology, and brand transformation.

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