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Case Study: Digital Presence & Social Media Marketing for Dr. Dhiren Shah

Client Overview

Dr. Dhiren Shah is one of India’s leading Cardiac Surgeons, based in Ahmedabad, Gujarat. With decades of surgical experience and thousands of successful procedures, he is widely recognized for his contributions to adult cardiac surgery, heart transplantation, and minimally invasive cardiac procedures.

Known for his precision, compassion, and patient-first philosophy, Dr. Shah’s digital presence needed to reflect his professional excellence, credibility, and leadership in cardiac care.

Project Overview

Khichdi Network was entrusted with the complete digital transformation and branding for Dr. Dhiren Shah — including:

  • Website Design & Development

  • Search Engine Optimization (SEO)

  • Social Media Marketing & Branding

  • Content Strategy & Digital Awareness Campaigns

Our objective was to position Dr. Shah as a trusted voice in cardiac health, while building an informative and approachable online identity that would connect patients, professionals, and medical peers.

Project Goals

  1. Create a professional and patient-friendly website that highlights Dr. Shah’s credentials, expertise, and procedures.

  2. Establish a consistent, authentic presence on social media platforms to engage audiences and spread awareness about heart health.

  3. Improve online visibility through SEO and targeted content.

  4. Humanize the brand — balancing medical authority with approachability.

Our Approach

1. Website Development

We designed and developed a WordPress-based website that reflects Dr. Shah’s professionalism and legacy.
The website structure emphasizes:

  • Specializations and services (heart transplant, bypass, valve repair, etc.)

  • Patient success stories and testimonials

  • Media coverage & academic contributions

  • Simple appointment booking flow

A clean, fast-loading, and mobile-responsive interface ensures smooth access across all devices.
The tone of the content was kept informative yet reassuring — designed to build trust among patients and families.

2. SEO & Digital Optimization

We conducted a detailed keyword and audience analysis, optimizing the website for terms related to:

  • Best heart surgeon in Ahmedabad

  • Heart transplant surgeon India

  • Cardiac surgery expertise

  • Bypass and valve surgery specialist

Structured data, meta optimization, and internal linking helped improve Google visibility and organic reach.

3. Social Media Marketing

We crafted a personalized social media strategy to reflect Dr. Shah’s authority and compassion.
Our focus was on education, engagement, and empathy.

Key content pillars included:

  • Heart health awareness posts

  • Myth vs Fact series on cardiac health

  • Surgical milestones & achievements

  • Behind-the-scenes moments highlighting dedication and humanity

  • Festival & occasion-based messaging aligned with professional tone

Platforms managed:
✅ Instagram
✅ Facebook
✅ LinkedIn
✅ YouTube (select campaigns & interviews)

Each campaign was data-driven, ensuring high reach, authentic engagement, and audience growth.

4. Performance Tracking & Continuous Growth

Using real-time analytics, we measured:

  • Engagement rate improvement month-over-month

  • Increase in website traffic through social media referrals

  • Growth in organic search visibility

  • Enhanced brand recognition within medical and patient communities

This data-backed approach helped fine-tune future campaigns and sustain consistent visibility.

Key Deliverables

✅ WordPress website with responsive design
✅ SEO optimization & keyword strategy
✅ Social media content creation and management
✅ Graphic and video post design
✅ Awareness campaign ideation & execution
✅ Analytics tracking and reporting

Impact & Results

  • Enhanced professional online visibility and personal branding

  • Organic increase in website traffic and patient inquiries

  • 3x growth in social media engagement within six months

  • Improved trust and credibility among patients through informative content

  • A cohesive and recognizable digital identity aligned with Dr. Shah’s professional values

Technology & Tools

  • Platform: WordPress (CMS)

  • Design Framework: Divi

  • SEO Tools: Google Analytics, Search Console, Yoast

  • Social Media Tools: Meta Business Suite, Canva, Hootsuite

Conclusion

Through strategic website design, SEO, and engaging social media storytelling, Khichdi Network successfully built a strong digital brand identity for Dr. Dhiren Shah — positioning him as a thought leader in cardiac surgery and a trusted expert for patients seeking heart care.

Our long-term collaboration continues to focus on educational content, patient engagement, and digital innovation in the healthcare domain.

Partner with Khichdi Network for Healthcare Digital Success
Let’s build your professional identity online with credibility and impact.
www.khichdi.net | support@khichdi.net | +91 7574 000 000