Building a Trusted Healthcare Brand Through Strategic Digital Presence (Since 2009)
Client Overview
Marengo Asia CIMS Hospital, one of India’s leading multispecialty hospitals based in Ahmedabad, has been a name synonymous with medical excellence and compassionate care since 2009.
When Marengo Asia CIMS partnered with Khichdi Network, their goal was to strengthen their digital footprint, enhance patient engagement, and position themselves as a trusted destination for advanced healthcare — both in India and internationally.
Challenges
Despite being a well-established hospital, CIMS faced modern digital challenges:
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Limited visibility across Google Search, especially for specialized medical departments and doctors.
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Outdated website with poor user experience and limited mobile responsiveness.
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Fragmented online reputation across review platforms and healthcare directories.
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Lack of structured SEO and content marketing strategy for consistent growth.
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Minimal engagement on social media channels despite strong offline credibility.
Our Strategy
The Khichdi Network team developed a comprehensive digital transformation roadmap, focusing on healthcare SEO, online reputation management, and content-driven engagement.
1. Website Redesign & Patient-Centric UX
We rebuilt the website from the ground up with a clean, responsive interface — ensuring easy navigation for patients, families, and referring doctors.
Added structured service pages, doctor profiles, department-wise navigation, and appointment booking features.
2. Healthcare SEO & Content Optimization
We performed a full-scale SEO audit, implemented on-page and technical optimization, and created disease-specific content optimized for patient search intent.
Keywords targeted included:
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“Best neurologist in Ahmedabad”
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“Top cardiac hospital in Gujarat”
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“Breast cancer treatment Ahmedabad”
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“Joint replacement specialist Ahmedabad”
Each department page was optimized for local and international search visibility.
3. Local SEO & Google Maps Optimization
We optimized Google Business Profiles for all key departments, ensuring accurate information, regular updates, and patient engagement through reviews and Q&A.
Improved Google Maps rankings for high-intent queries like “hospital near me” and “emergency hospital Ahmedabad.”
4. Doctor Branding & Profile Optimization
We developed optimized digital profiles for CIMS specialists — including Dr. Priyank Shah (Neurology), Dr. Noopur Patel (Breast Oncology), Dr. Chitresh Mehta & Dr. Rahul Jain (Orthopaedics), and Dr. Dipali Vaghela (Physiotherapy & Onco Rehab).
Each doctor’s content was structured for discoverability, credibility, and connection with patients.
5. Reputation Management & Social Media Presence
We built a strategy around authentic patient stories, health awareness campaigns, and doctor-led content.
This helped the hospital humanize its brand and establish leadership in patient education and community engagement.
6. Analytics & Performance Tracking
Monthly SEO reports, Google Analytics tracking, and lead conversion analysis helped continuously improve the campaign’s performance and transparency.
Results Achieved (Within 8 Months)
📈 Search Visibility:
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Ranked on Page 1 of Google for 40+ high-volume healthcare keywords.
🌍 Organic Traffic:
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Increased website traffic by 260%, with a steady inflow of both domestic and NRI inquiries.
👩⚕️ Doctor Visibility:
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Individual doctor profile pages saw an average 4x increase in search impressions and patient inquiries.
⭐ Local SEO Impact:
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Top 3 ranking for “best hospital in Ahmedabad” and “emergency hospital near me.”
💬 Online Reputation:
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Increased Google rating from 3.8 ⭐ to 4.5 ⭐ through authentic engagement and verified patient feedback.
📱 Social Media Growth:
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Followers and engagement grew by 220%, driven by health awareness posts, reels, and live sessions.
Conclusion
Through a combination of healthcare-focused SEO, digital strategy, and brand storytelling, Khichdi Network helped Marengo Asia CIMS Hospital become not just a medical institution — but a trusted digital healthcare leader.
Today, CIMS enjoys strong online visibility, trusted authority, and consistent patient engagement — both locally and globally.
Client Feedback
“Khichdi Network helped us modernize our online presence and make our hospital more accessible to patients. Their understanding of healthcare SEO and content is truly exceptional.”
— Marketing Director, Marengo Asia CIMS Hospital
Services Used
✅ Website Design & Development
✅ Search Engine Optimization (SEO)
✅ Local SEO (Google Maps Optimization)
✅ Doctor Branding & Profile SEO
✅ Social Media Management
✅ Content Marketing
✅ Online Reputation Management
Partner with Khichdi Network for Healthcare SEO
Build trust, visibility, and credibility in the healthcare space with customized digital strategies.
📞 Call Us: +91 7574 000 000
📧 Email: support@khichdi.net | support@khichdi.org
🌐 Website: www.khichdi.net / www.khichdi.org
Khichdi Network — Digital Health Strategies That Care.
